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by Admin
Posted on 09-07-2023 04:23 PM
Prominence means how well-known a
business
is. Popular places are likely to be prominent in local search results, even if their online presence is lacking (i. E. , no website). Prominence is influenced by information google sources about a business online (links, articles, directories).
Your website is a determining factor. If your search engine optimization (seo) is robust and your site shows up near page one in search results for relevant phrases, this will help your listing rank higher. Google review count and score factor into local search ranking, which means positive ratings can improve your order too.
For determining local ranking, google takes these three factors into consideration: relevance – this is how well your business matches the user’s search intent. To increase the chances of your local business appearing in search results, you should feed google with as much information as possible. Distance – as the name suggests, distance refers to how close your business’s location is to the location of the user. If they don’t include a specific location, google will use historical location data to roughly figure out where they are. Prominence – lastly, google determines your local ranking by checking out how well-known your business is and whether it has a good reputation.
As we’ve covered in previous articles, google my business (gmb) is arguably one of the most important online profiles for you to have as a home service professional. While a gmb profile may seem like something to quickly set up and forget about, spending an extra 10-15 minutes to set up your gmb profile, and an additional 10-15 minutes of maintenance each week, accurately and in depth will ensure your business receives the raving reviews you deserve.
Step #1: Make sure you have a Google Account for your business
As a business owner, one of the foremost things you need to do for your business to be found online is to get it listed on google my business (gmb). This means providing all your business information such as name, address, phone number (nap), working hours, etc.
So that anyone who looks up your business online will have all the information they need. An important aspect of your business information is your website, which you should ideally list as part of your google my business profile. Here, we’ll take you step by step through the process of adding your website to your gmb listing.
A google business profile is a great way to get more eyes on your business. Here are some of the main benefits of using this fantastic free feature: increased visibility: a google business profile will help you get more visibility in searches. It will show up in google maps and when people search for your business. Connect with customers: you can use your google business profile to connect with customers and answer their questions. This can help you build trust and loyalty with your customers. Easy to set up: it’s easy to set up a google business profile. All you need is a google account and some basic information about your business.
You don't have your address on your website, or the address on your website doesn't 100% match your gbp address. Put your address on every page of your website in the footer. You do not have a sign in front of your office, or that sign is not an image in your gbp images. Add images of your office space to your profile. Google wants to see images of "permanent" signage with your company name/logo - not a banner or piece of paper taped to the door. The address was owned by another company previously, and that old gbp was not deactivated.
Let’s not keep you waiting; you have a business to build! here’s a step-by-step guide on how to create a google business profile.