6. Consolidate your Google Maps listings
by Admin
Posted on 06-07-2023 05:21 PM
Google is undoubtedly the number one search engine in the world.
It's so big that the brand itself has become a verb, with more and more individuals 'googling' what they need, when they need it. As the world's preeminent search engine, google maintains a 69% share of search in the u. S. And in excess of 90% across europe. Globally, google also sees 3. 5 billion searches per day, making it more important than ever for local businesses to have consistent, accurate information updated on their google
business
listing. Google business profile is a free tool for brands to manage their google local listings on search and maps.
One way someone might perform a local search is directly on google maps – perhaps on the google maps app or within their browser. This type of search will display around 20 locations on the map and in the lefthand sidebar. Note that these are not necessarily websites, though many contain a link to the business’ website. These are google my business listings, which are critical to ranking in maps. More on this later. When most marketers think about ranking in google maps, we think about the local pack (sometimes called the “snack pack”). This is a rich snippet google rolled out years ago to help people find local businesses that match their search queries.
7. Post regularly to your Google Maps business listing
A google business profile provides you with the ability to list your business location on google maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website. More recently google has also released a new feature allowing you to post a link to articles or up and coming events. More about that later. The google business listing is free but it should be regarded as a necessity by all local businesses and global businesses alike. If your business is an
online
business and you don’t have a physical shop then you should still consider having a google business profile page.
9. Add local keywords to your website
Opening and managing a listing is free! however, before you start you will need to make sure you have a valid email address to create your google my business account and your business must be properly registered with the registrar of companies. If not, your listing could get suspended by google. If you have all the elements mentioned above, you are ready to create your listing. To do so, go directly to the google my business site and click on “manage now”. Fill in the name and the category of your business. Think carefully before entering your category – it will determine the keywords your business will appear on, which will be seen in local search results.
The second strategy for showing up in local search results applies to your website — through the creation of location-specific services pages. These pages operate the same as your “services” page, but each one is dedicated to a specific subdivision you serve or would like to serve. Populating those pages with useful content specific to that area will help the page to show up in relevant search results for that location, despite not having a physical address there. This is local seo at its finest. You may not think that you can populate a whole page for each neighborhood, city, or subdivision, but there’s actually plenty of content you can use here!.
Local seo is similar to traditional seo in terms of google. Google uses many different signals and local ranking factors to offer the best search results to its users. Including important keywords and phrases in your business profile can be super helpful. Because your business website’s homepage is listed in gbp, it’s a good idea to use keywords in your business description as well and every time you post a local google post to your audience. Google suggests keywords that have:.
Next, enter the google my business contact number (bonus points if you have a local number), along with your website address (if you have one).
10. Embed a Google map on your website
The google keyword planner gives you search volume data for specific geographic areas. So if you already have a bunch of keywords and want to pick the best of the bunch, this feature is helpful. But if you’re on the hunt for new keywords, i recommend using their “start with a website” feature. Just pop in the homepage url of one of your competitors: and google will suggest a bunch of keywords based on the terms that show up on that page. Few years ago moz ran its annual "local search ranking factors study". And they found that the #1 ranking factor for ranking in the map pack was your google my business profile.